When you work in the advertising industry, you’re allowed to be anything but uncreative. There are no boxes to consider when thinking; the more disruptive, the more pats on the back you get.
Ever have one of those days where you wake up in the morning brimming with ideas? You spend 25 minutes in the shower just because you’re thinking of several angles you can use to tackle a problem, another 45 minutes to get ready for work – most of that time spent tying up the loose ends of your shower-inspired plans. You swear you’re only gonna need 2 hours to clear out your desk, but the moment you step into your office…
All that creativity suddenly flatlines. You can almost hear the ‘beeeeeeeeep’ from your mental ER team trying to resuscitate your creativity, to no avail.
When that happens, you know it’s gonna be a LONG day at work. You take 30 minutes to set up your work desk. That’s when you start twiddling with your pen, checking your social media feeds twice a minute, playing Beethoven’s Fifth Symphony on repeat, all in the search of something, ANYTHING, that can provide that inspiration you so desperately crave.
See, the thing about creativity is that sometimes when you’re actively searching really hard for it, that’s when it goes AWOL. All those times you were sharing a drink or three with your buddies while bouncing ideas off each other, your creative juices were flowing non-stop like wine from Dionysus’ chalice. Now that your current employment status sorely depends on farting out an execution plan for a client in the next 3 hours, inspiration is using you to play hide and seek.
So you watch the day slowly drag by while you try to remember your thoughts in the shower. Was it a 2- or 3-staged campaign? Was the campaign supposed to start on Facebook or SnapChat? How many influencers did you intend to use? So many questions, so little answers!
Finally, it’s 5pm. You’ve managed to cook up a half-done, watery ‘pot of beans’ for your boss’ evaluation.
“I know you can do better than this. There’s so much missing from this presentation,” she says.
Sigh. What a day. You’re the first to shut down and slam your pc shut. You race to your car because you can’t wait to get the hell out of here.
And what happens the moment you start your car and slowly start moving? It all starts coming back. The platforms, the phases, the whole plan, everything! Do you risk going back to the office and starting your presentation all over again?
I would suggest doing what I did and using this new-found creative spark to write about the ordeal you had to endure all day.