I started out with lots of energy and enthusiasm. As boring as the JD (Job Description) sounded on paper – Admin/PA – the job was challenging and filled with opportunities to grow beyond the current role into a career path I truly wanted – Marketing Communications. My colleagues were bright and dynamic young people with tons of ideas and we could discuss anything and see it come alive. It felt like an enchanting fairytale that held new and exciting surprises for me. I looked forward to our Monday meetings, as they were always fun and engaging.
For someone who had never worked as a PA, with very little administrative skills, I was doing amazingly well (Google was, and still is, my best friend). My boss was a public figure, so my work extended beyond the office. She was involved in speaking engagements, radio and TV shows, and I loved the fact that I could move around. She was hardworking, passionate about her career, could juggle a million things at once (ok, that’s exaggerating it) and I really admired her work ethic. She always said that a woman’s life was all about balance and being able to connect her world in a way that allowed her to find both peace and sanity in it.
Soon, I began to have more responsibilities and I took each one head-on, loving the challenges buried in each of them and being able to find solutions. With each new challenge, my boss would say, “There’s nothing you can’t do if you put your mind into it.” I became a Project Manager overseeing a new office site, a part-time accountant and then moved to my favourite area, Content.
Fast-forward a couple of months later, the marketing team seemed to have hit a roadblock as to how to carry out a certain campaign. My boss wanted fresh perspectives and asked if I wanted to assist the marketing team. We all sat, brainstormed ideas and found new ways to tackle the plan. It felt exciting, fulfilling. The brainstorming sessions made me feel alive. Something in me was awakened; even my colleagues seemed to notice too. Over time, I started getting more involved in regular brainstorming sessions and client meetings. My interest was piqued as I reviewed content and actively participated in strategy sessions. Soon, I approached the company to review my JD to marketing. Sadly, I couldn’t at the time because there was no vacancy in the marketing department, but I was given liberty to stay involved with them.
One fateful day, one of my colleagues, Tunde, approached me and asked if I had ever considered a career in marketing communications. Of course! I had always wanted to but didn’t know where to begin. He told me about Orange Academy and I got very interested.
I signed up for Orange Academy and discovered a world of possibilities, and I was introduced to the world of digital marketing. Digital marketing gave me an entirely different perspective in the world of communications and its ability to reach millions with a few words or images. Armed with this insight, I made a decision to pursue it head on. I spoke with my boss and told her of my plans. She had mixed feelings but was happy I had found something I was truly passionate about, based on our frequent discussions. I resigned from that job and began my journey into Digital marketing.
Even though I started my career in a field I knew very little about, working with her helped me discover and focus on what I truly love to do. I had thought I had my entire life figured out, but when my employer happened to me and challenged my abilities, it changed me forever.
If you’re stuck in a role that seems completely unrelated to your passion or talent, don’t be discouraged! Just stay focused and keep working hard; you never know what life-changing opportunities may come your way. *wink!